Those awaiting Apple to announce new hardware in 2023 should not hold their breath.
According to a recent report by reputable Apple supply chain analyst Ming-Chi Kuo, Apple has no plans to discontinue any new products, including MacBooks, in the fourth quarter of 2023. Kuo mentions Apple’s desire to clear inventory ahead of next year to make space for new developments in his Medium blog.
According to Kuo, Apple is waiting until 2024 to release a MacBook with the M3 chip in the hopes of boosting sales. Kuo has previously expressed skepticism that the M3 chip will be enough to increase sales, and the demand for the 15-inch MacBook has decreased significantly since the end of the back-to-school season.
Apple has lost significant growth potential that was generated during the pandemic when everyone was forced to work from home. Now that the world has gradually reopened, sales for the Mac and, to a lesser extent, the iPad have fallen below expectations.
Previously, it was rumored that the M3 MacBook would be released in October, but this is no longer the case. But do not anticipate a lengthy delay for a new M3 MacBook. Mark Gurman of Bloomberg recently reported in his newsletter that Apple plans to release M3 Pro and Air variants in early spring 2024.